New Innovations in Magento Commerce Make Every Experience Shoppable
LONDON, UK — 13 May, 2019 — Today, Adobe announces major enhancements
to Magento Commerce enabling businesses of all sizes to effectively
target, reach and convert more customers than ever before. With 43% of
UK consumers abandoning an online basket because the purchase process
was too time consuming or complicated*, retailers need the tools to be
able to compete for, and convert, customers who increasingly demand
better, faster and more seamless experiences.
The new capabilities offered by Magento Commerce now include
integrations with Amazon Sales Channel and Google Shopping ads Channel,
which help retailers reach new audiences and sell via new channels.
Further enhancements include the ability to quickly and easily update
content on websites as well as to access enterprise-grade capabilities
of Adobe Analytics, in Adobe Experience Cloud. These new capabilities
will drive the ability to create seamless shoppable experiences for
customers across channels and platforms.
“The updates to Magento Commerce announced today accelerate our
vision and strategy to empower companies of all sizes with the
capabilities to make every brand interaction personal and every
experience shoppable. In the current tough retail environment, we are
focused on helping our customers drive real revenue and profit across
channels. These integrations with some of the world’s largest shopping
platforms as well as access to powerful analytics tools and content
management capabilities will arm merchants with the tools to drive
loyalty and growth,” said Brian Green, Head of EMEA Commerce business
unit, Adobe.
New capabilities in Magento Commerce include:
Expand customer reach : With Amazon Sales Channel now generally
available, merchants can seamlessly expand their footprint to the Amazon
marketplace. Amazon Sales Channel effectively removes the barriers to
entry for merchants trying to gain a foothold on Amazon by allowing them
to quickly integrate their catalog, establish a bi-directional data
flow and start managing listings from their Magento admin. By seamlessly
integrating their Magento store with multiple Amazon accounts and
regions, merchants can make their Magento Admin the central hub for all
their critical Amazon marketplace activities, thereby reducing data
silos, removing operational friction, and eliminating additional
integration costs. The extension is available today for free download on
the Magento Marketplace for Magento Commerce Pro and Magento Open
Source 2.2.4 (and later) customers.
Target new audiences with a fully integrated, end-to-end Google
advertising solution now generally available as a free extension in the
Magento Marketplace. Google Shopping ads Channel for Magento Commerce
and Magento Open source 2.2.4 and later, directly integrates with Google
Merchant Center and Google Ads to streamline workflow by managing
advertising campaigns and reporting across the Google network from the
ease of their Magento admin.
Launch powerful behavioral analytics: Magento Commerce customers
looking to gain a more complete understanding of customer behavior can
now easily integrate Adobe Analytics using the Adobe Experience Platform
Launch Extension . This new development provides brands with the
capability to quickly deploy the tag management required to enable the
flow of data between Magento Commerce and Adobe Analytics, in just
minutes. The extension is one of the first community-driven projects
that empowers brands to unlock the potential of bringing the solutions
together to drive rich customer behavior insights.
Accelerate time to market for high conversion mobile experiences :
Just months after its release, Progressive Web Applications (PWA) Studio
now integrates Braintree (from PayPal) and makes it easier than ever
for merchants, partners and developers to get started with debit and
credit transactions with a trusted gateway. The integration translates
to faster time to market and lower total cost of ownership. Over 60% of
solution partners are planning to develop PWA sites in 2019 and to
extend the core capabilities in PWA Studio. Magento Enterprise Solution
Partner Creativity has developed an innovative, next-generation mobile
experience for farm supply retailer Rural King to serve the needs of
rural communities and will be showcasing these innovations at Imagine.
Expand global inventory management : We are helping merchants realize
their omnichannel aspirations with Magento Order Management by bringing
new capabilities like multi-tender payment workflows, exception
management for payments, more granular roles and permissions, full API
coverage for omnichannel capabilities, microservices architecture for
improved scale and reliability, and fully dedicated staging environment.
Speed up site content updates: Marketers need to update their online
site experience more frequently and more quickly than ever before. The
powerful PageBuilder drag-and-drop editing tool for site content,
enables merchants to create a best-in-class shopping experience 10 times
faster without creative limits or the need for developer support. Now
with the new BlueFoot Content Migration tool, merchants who are using
BlueFoot on Magento 2.1.x or 2.2.x can quickly upgrade to Magento 2.3.1
with Page Builder 1.0.0 without losing their website content.
Notable Magento Commerce customers from across the EMEA region
include: British Heart Foundation, Celtic Football Club, Liebherr, Gabor
Shoes, Monin, Strauss Coffee, Rossignol, Ego Shoes, DC Thompson and
Bauhaus to name a few.
With Magento Commerce now powering Adobe Commerce Cloud, these
advanced commerce capabilities are also natively integrated, enhanced
and managed within Adobe Experience Cloud to serve the needs of global
B2C and B2B companies to support multiple brands, sites and countries
and to orchestrate commerce across every channel. Offered as an Adobe
Managed Service, Adobe Commerce Cloud puts agility, performance and
security at the forefront to help brands improve time to market and
streamline operations to exceed customer and business expectations.
*Data Source: Adobe UK Consumer Experience Expectations Survey 2019. April 2019 n = 1,001
Komentar
Posting Komentar