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New Innovations in Magento Commerce Make Every Experience Shoppable LONDON, UK — 13 May, 2019 — Today, Adobe announces major enhancements to Magento Commerce enabling businesses of all sizes to effectively target, reach and convert more customers than ever before. With 43% of UK consumers abandoning an online basket because the purchase process was too time consuming or complicated*, retailers need the tools to be able to compete for, and convert, customers who increasingly demand better, faster and more seamless experiences. The new capabilities offered by Magento Commerce now include integrations with Amazon Sales Channel and Google Shopping ads Channel, which help retailers reach new audiences and sell via new channels. Further enhancements include the ability to quickly and easily update content on websites as well as to access enterprise-grade capabilities of Adobe Analytics, in Adobe Experience Cloud. These new capabilities will drive the ability to create seam

Last year, Adobe acquired Magento Commerce for $1.68 billion. At the time of the acquisition, Magento CEO Mark Lavelle said that Adobe and Magento share a vision for the future of digital experiences that brings together Adobe’s strength in content and data with the open commerce innovation that Magento brought to the table. And that has been proven to be true based on all the announcements that Adobe made at Imagine 2019 this week. Advances For Small And Mid-Market Businesses In the fast-paced world of online commerce, companies across B2C and B2B need to engage with customers wherever they are and react faster to their changing needs. Plus they must improve the experiences they deliver based on actionable insights. For example, an important update was announced for Magento Commerce — which is the commerce solution in Adobe Experience Cloud for small- and mid-market businesses. Merchants are able to target new audiences and easily reach more customers with Amazon